How does the UK greetings card market shape up and breakdown;
- Card shops have more than 45% of the market
- Card Factory & Clintons have 32% market share
- Niche operator Paperchase is expanding - used by 8% of consumers that purchased greeting cards in 2014
- 48% of consumers used Card Factory whilst 29% shopped at Clintons
- 97% of people buying cards do so by personally browsing shelves
(Source: Estates Gazette / Mintel)